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As I was researching ideas about digital marketing for doctors, I noticed other articles focusing on things like 77 different digital channels you could pursue. If long lists of things you need to do don't leave you feeling overwhelmed, I don’t know what does. It’s one of those things that make us feel like we are learning but also pushes us towards indecision with too many … [Read more...] about Digital marketing for doctors: 4 insights from acquiring 1000s of patients

Facebook ads as a channel has become a popular tool to acquire new customers in recent years, and Facebook ads for dentists are no exception. They offer a fun tool with amazing targeting options available for us to create campaigns highly tailored to specific types of patients. There are many good articles on how to get another 100 patients per month or how to set up your … [Read more...] about Facebook ads for dentists and startups: The framework for rapid results

Running digital marketing campaigns for specialty clinics is one of my favorite types of businesses to promote because they tend to solve unique problems that are important in their patients’ lives. The specificity of the work makes it easier to promote and in this article, we’ll look at three key steps to build powerful digital campaigns that drive patients to book … [Read more...] about Digital marketing for specialty clinics in 3 easy (action) steps

“Optometry marketing is tricky”, she said. “The digital channels are a hit and miss for us. Sometimes they work, sometimes not -- it isn’t predictable and we are burning money like a mad man.” Unfortunately, it’s a story I’ve heard far too often and it tends to boil down to confusion between the marketing channels and offers we use to attract customers. I’m not talking … [Read more...] about Optometry marketing: 3 quick wins to earn more revenue this month

In Google Analytics for healthcare, although data privacy is a good thing, one of the dumbest things we’ve collectively decided is that everyone has to accept the cookie tracking notice EVERY TIME someone visits a new website. Because of that and hopefully, an industry pursuit towards tracking that is more precise and robust for companies and more in favor of privacy for … [Read more...] about Google Analytics for healthcare: GA4 will affect your data. Now what?