“Roman doesn’t lend itself to the typical Instagram unboxing experience.” Unlike many other modern direct-to-consumer (D2C) brands, Ro never had a chance of really going viral. Instead, the brand focused on areas where it knew it could win. Word of mouth on social media was out. Word of mouth in locker rooms and personal conversations […]

Most of us dream of healthtech consultants that are truly plug and play, take a look at the business and almost as if waving a magic wand, they orchestrate hockey stick growth like it was out of a clear blue sky. Kinda like the Top Gun academy in the movies: the best of the best. […]

The hippo was at the watering hole with the other hippos debating whether to open this article with a joke on creative ways to increase patient satisfaction by partnering with nightclubs or a joke about the Benny Benassi song “Satisfaction”. But since this hippo is new on the block, we’ll keep it sober this time […]

I began my career in business as far away from patient loyalty as possible. I worked with burn and churn marketing campaigns before I knew what it was. I was learning everything about customer acquisition and nothing about retention and loyalty but as I developed my skillset I discovered how powerful it is and how […]

As I was researching ideas about digital marketing for doctors, I noticed other articles focusing on things like 77 different digital channels you could pursue. If long lists of things you need to do don’t leave you feeling overwhelmed, I don’t know what does. It’s one of those things that make us feel like we […]

Facebook ads as a channel has become a popular tool to acquire new customers in recent years, and Facebook ads for dentists are no exception. They offer a fun tool with amazing targeting options available for us to create campaigns highly tailored to specific types of patients. There are many good articles on how to […]

Running digital marketing campaigns for specialty clinics is one of my favorite types of businesses to promote because they tend to solve unique problems that are important in their patients’ lives. The specificity of the work makes it easier to promote and in this article, we’ll look at three key steps to build powerful digital […]

“Optometry marketing is tricky”, she said. “The digital channels are a hit and miss for us. Sometimes they work, sometimes not — it isn’t predictable and we are burning money like a mad man.” Unfortunately, it’s a story I’ve heard far too often and it tends to boil down to confusion between the marketing channels […]

In Google Analytics for healthcare, although data privacy is a good thing, one of the dumbest things we’ve collectively decided is that everyone has to accept the cookie tracking notice EVERY TIME someone visits a new website. Because of that and hopefully, an industry pursuit towards tracking that is more precise and robust for companies […]

I sunk into my chair mid-morning, staring at the Macbook screen and dreading the file “epic medical PPC 4000” that took forever to open. The spreadsheet staring back at me deserved to be displayed on a bigger screen but there’s a charm to making things work in the early stages of a new business. It’s […]

Search is the obvious candidate for clinic marketing ideas if you are working to grow a venture-backed healthcare tech startup. In fact, it’s expensive yet so effective that it’s often worth overspending to get rapid feedback on your product. Especially, if it’s a newly built one that you are testing for product-market fit. Even though […]

As I was researching the best tech jobs in healthcare, I noticed some people are drawn more to some industries than others. Even though tech startups haven’t disrupted the healthcare industry as much as we’ve seen it happen in other industries, things are happening. That is good news for those of us who aren’t looking […]

I was recently tasked with recommending new pharmacy marketing ideas based on my analysis of an online pharmacy’s marketing channels. It got the gray hairs spinning and reminded me of some pharmacy marketing ideas that can make a difference. I’ll be sharing them in buckets of quick wins and big wins. Quick wins are best […]

With all the Theranos drama in recent years, it’s not hard to see why investors, business builders, and even my mom, are skeptical about healthcare and pharmacy startups these days. When we first start a new business, it’s all about attracting eyeballs to see if the idea holds water in the real world. According to […]

I recently had an odd experience with customer service in healthcare. As a part of working abroad, it’s sometimes necessary to do a health checkup as asked by the company or foreign government. I recently did mine. Besides claiming that I was supposedly obese despite clearly being reasonably fit, and a minor thing with my […]

If you are googling around for the best healthcare digital marketing agency, you’ve probably been struggling to find any promising agencies through other channels. I’ve always found referrals to be the best way to find a good agency partner but it can be challenging to find specialists in healthcare that also fit the tech startup […]

I remember the first time I was hiring for a position to help with healthcare email marketing. At each of the interviews, I’d eventually ask the candidate what they thought of our overall marketing communication, what was good and what we could do better. Several candidates brought up some good points but when I asked […]

Allow me to ask you a question about content marketing in healthcare. What’s the difference between lame talent agencies in Hollywood and the healthcare industry?  In both industries, people are so creative that everyone ends up with the same content ideas. It’s like when agencies pitch for projects and the clients can’t tell the difference […]

Founders and growth teams tend to agree that performance marketing for healthcare is a great growth hack that’ll fix any onboarding of new patients. In fact, I bet we all dream of discovering healthcare marketing growth hacks that will go down in history as incredible as those we read about in other industries, like Airbnb’s […]

When you search for “medical clinic advertising” the Fates of search engines suggested that you are looking for examples of advertising medical clinics, so I prepared some before we dive into the boring but effective way to advertise with success. When you think of advertising and how creatives make them, you might think of a […]

Imagine being a therapist working at one of the prominent mental health startups getting ready for your first consultation with a new patient. you might be excited, curious about the situation, and perhaps even a little nervous. Imagine what it would be like if you turn on Zoom and it’s Batman sitting there complaining about […]

I’ve always been somewhat obsessed with my teeth since my mom told me about a scary mouth disease when I was a child. As a result, I’ve been lucky with my teeth and I enjoy going to the dentist whenever I have checkups. I know that many people don’t feel the same way and that’s […]

Once I was working on a digital healthcare marketing project and testing out Quora ads, the new cool kid on the block in advertising land. Only to discover that their traffic is mostly Indian and American, meaning that if we only service a local area we don’t benefit much from using this channel to reach […]

SaaS in healthcare is referring to software as a service specifically for the industry. Business owners tend to love SAAS because of the recurring revenue month after month or year after year but customers don’t always feel that it’s meaningful to pay for the same service over and over again.  We often see that with […]

Many healthcare startups find that recruiting doctors is a good way to drive more patients and digital marketing to doctors tends to be a more affordable way to attract them than with traditional media. In this article, we’ll look at the benefits and downsides of digital marketing to doctors. In my research, I’ve found that […]

I tend to spend more time talking about patient acquisition than most other problems around growth and marketing for a medical practice. It’s usually the first problem a new startup faces in the healthcare industry, while other problems present themselves later on down the journey. In this article, we’ll go over three secrets around marketing […]

When it comes to a healthcare SEO consultant, there are two types. One that executes our projects well and one that tells us which projects we’ll benefit the most from. It’s like going to get a haircut. At one place you tell them what you want and they’ll do a good job but at a […]

The first thing we have to do is make sure we are on the same page about what a patient persona is. Patient personas are ways of describing who patients are and what’s important to them in relation to whatever is important for you. For example, in patient acquisition the key insights might be where […]

We are lucky to live in an age where healthcare startups are seriously working to change the world and how we behave with care. If we look at patient side of healthcare, there used to be so many inefficiencies that shouldn’t be there and appear to be a result of a lack in technology. For […]

Hey [name redacted], today we’ll look at the best medical podcast out there. Picking the best medical podcast is obviously a subjective point of view and depends on what you’d like to listen to. I might prefer the business side of healthcare whereas you might prefer marketing or clinical topics for example so take this […]

It’s hard to pick the right medical SEO services among a sea of contractors that all look the same, bring up the same benefits and charge more or less the same for their services. Something that should be an easy and fun process becomes a headache that you just want to end. Then, when you […]

Hey [name redacted], I promised I’d send you an overview of patient acquisition and some ideas. As you can imagine, patient acquisition is the process of acquiring new patients for the business, ideally at an upfront profit. The process is all about first building a predictable way to get new patients on repeat no matter […]

With SEO for medical practices, there’s often a common misconception that SEO is something technical we do on the website. It is that too and the big win is usually in publishing articles and building backlinks on an ongoing basis.  Imagine if it was only the technical aspect of the website – the ranking system […]

In my experience, it’s rare that someone comes up with truly impactful hospital marketing ideas during the first brainstorming session. Rather, they usually come from experimenting, failing, and tweaking like so many other things in life. It’s a shame that our industry is so conservative because it makes it challenging to create legendary growth hacks […]

I love old advertising campaigns and healthcare ads are some of my favorites. How nuts is it that doctors promoting cigarettes were allowed?! This article is a little different than many of the others as I’ve intended it to be a swipe file with different medical advertisement examples that you can bookmark for later reference. […]

What is patient marketing? Patient marketing means to market towards patients in order to persuade them to book consultations or exams with us. Patient marketing is often seen as the broad category that encapsulates patient acquisition, retention, and everything else throughout the patient journey, no matter if it is marketing to existing patients or new […]

These days, there is a concern in venture capital funding around using performance marketing ads to drive patients through the patient journey maps. There’s no problem with performance marketing in and of itself but what often happens is that the startups come to depend on it to grow because their product isn’t strong enough to […]

What is medical lead generation? Healthcare lead generation means gathering leads for healthcare businesses, usually by collecting contact information about an individual who is looking for a consultation or exam with a physician.  Besides patients wanting to book right now, there are different levels of interest depending on the type of consultation they are looking […]

Video marketing for dentists: video is all the hype these days with the argument that we make a deeper impression on potential customers by using video rather than other market formats like the written word or audio as people can both see and hear us. Video marketing can sound very broad but in its simplest […]

Before we dive into the optical advertisements I’ve prepared for you today, allow me to start with a riddle. It’s about eye care ads and it goes like this: Three men walk into a bar. Two of them are optometrists and the third is a mere mortal with an eye problem. The mortal man tells […]

Pharmacy marketing is tricky as the regulations make it difficult to be creative with the products we sell and what we can say about them.  But there is a great opportunity to create synergy by opening a pharmacy as a secondary service if you work with another physician-related service for patients as they often need […]

To my surprise, when I searched for MD marketing I found a list of random marketing businesses that weren’t related to the medical industry so I took the liberty of preparing a list of relevant agencies and specialists along with industry blogs. Contrary to the other articles you’ll see on this blog, this one is […]

Telemedicine advertising plays a special role for tech startups with a race against time in their quest for growth at all costs, as we can pay to instantly reach more targeted people than we can handle. The benefit is often bigger than with other types of businesses. When launching telemedicine, advertising is one of the […]

The goal of a healthcare marketing consultant is to help increase revenue often by working on projects like getting more patients or selling more services to the existing patients. As my services aren’t for sale these days, instead of making this article all about how I can help your startup, I’ll show you examples of […]

Is ’24 hour care near me’ really as good a keyword as it seems? It’s often one of the first healthcare keywords that show up when we do research for our search campaigns. At the time of writing this, it’s got around 500 monthly searches in the US, is estimated to cost $5-$15 for an […]

I’ve been helping startups with Google ads for doctors and we saw a great lift in new bookings within just a few weeks. We discovered hidden “pockets” of patients that were affordable and not too competitive. In this mini-guide, I’ll show you how you can get more bookings on a small scale by finding your […]