HIPAA + digital marketing: 8 simple rules for clarity
Aske
A recent lawsuit seems to have confused marketers about HIPAA, digital marketing, and what’s allowed when it comes to retargeting. In that lawsuit, the hospital had installed a Facebook pixel…
2023
Pain management ads: powerful insights from 32 examples
When I first began working with digital advertising in the healthcare industry, I naively thought it was all about pain management ads. As a young and healthy guy, it was…
29 dental implant ad examples (and insights you can steal)
John was working as a marketing manager for a large network of clinics. One day he was tasked with building a new dental implant ad campaign to get more patients…
Google ads for dentists: get bookings without the hype
My sister-in-law has been working with dental clinics since forever. One day we were speaking about Google ads for dentists, and the discussion went to promotions. She was describing the…
Healthcare marketing case study: 27x more patient bookings
I sunk into my chair mid-morning, coffee in hand. I knew what awaited me. The infamous spreadsheet, gloriously named “secret_sheet4000”, as if this was some top secret mission. It wasn’t…