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More patients: Discover 15 unicorn startups’ favorite marketing channels
“Roman doesn’t lend itself to the typical Instagram unboxing experience.” Unlike many other modern direct-to-consumer (D2C) brands, Ro never had a chance of really going viral. Instead, the brand focused on areas where it knew it could win. Word of mouth on social media was out. Word of mouth in locker rooms and personal conversations…
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Spotlight
Patient loyalty: the invisible business booster or killer?
I began my career in business as far away from patient loyalty as possible. I worked with burn and churn marketing campaigns before I knew what it was.…
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Digital marketing for doctors: 4 insights from acquiring 1000s of patients
As I was researching ideas about digital marketing for doctors, I noticed other articles focusing on things like 77 different digital channels you could pursue. If long lists…
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Explore
Pharmacy marketing playbook: where are your competitors winning?
Pharmacy marketing is tricky as the regulations make it difficult to be creative with the products we sell and what we can…
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Optical advertisements: 33 handpicked examples to drive sales
Before we dive into the optical advertisements I’ve prepared for you today, allow me to start with a riddle. It’s about eye…
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Video marketing for dentists and startups: 10 real-world examples
Video marketing for dentists: video is all the hype these days with the argument that we make a deeper impression on potential…
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Healthcare lead generation: scaling on-demand bookings after search
What is medical lead generation? Healthcare lead generation means gathering leads for healthcare businesses, usually by collecting contact information about an individual…
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Patient journey maps: the 5 hidden steps to dominate patient acquisition
These days, there is a concern in venture capital funding around using performance marketing ads to drive patients through the patient journey…
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Patient marketing: from 200 patients to 1000 patients/month
What is patient marketing? Patient marketing means to market towards patients in order to persuade them to book consultations or exams with…
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Healthcare ads study & 13 examples for your swipe file
I love old advertising campaigns and healthcare ads are some of my favorites. How nuts is it that doctors promoting cigarettes were…
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Hospital marketing ideas: 4 quick wins for fast results
In my experience, it’s rare that someone comes up with truly impactful hospital marketing ideas during the first brainstorming session. Rather, they…
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SEO for medical practices & startups: growing demand when it fluctuates
With SEO for medical practices, there’s often a common misconception that SEO is something technical we do on the website. It is…
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Your patient acquisition playbook: a quick guide with examples
Hey [name redacted], I promised I’d send you an overview of patient acquisition and some ideas. As you can imagine, patient acquisition…
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Medical SEO services: 5 contractor examples to grow your startup
It’s hard to pick the right medical SEO services among a sea of contractors that all look the same, bring up the…
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The best medical podcast for business growth
Hey [name redacted], today we’ll look at the best medical podcast out there. Picking the best medical podcast is obviously a subjective…
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