Month: December 2023

A recent lawsuit seems to have confused marketers about HIPAA, digital marketing, and what’s allowed when it comes to retargeting. In that lawsuit, the hospital had installed a Facebook pixel…

I’ve always been a sucker for a good treasure hunt, whether it’s Indiana Jones on TV or finding chocolate eggs for Easter. So when the hippo wanted help finding good…

John was working as a marketing manager for a large network of clinics. One day he was tasked with building a new dental implant ad campaign to get more patients…

My sister-in-law has been working with dental clinics since forever. One day we were speaking about Google ads for dentists, and the discussion went to promotions. She was describing the…

I sunk into my chair mid-morning, coffee in hand. I knew what awaited me. The infamous spreadsheet, gloriously named “secret_sheet4000”, as if this was some top secret mission.  It wasn’t…