Patient marketing

Recently, the crew and I were running patient acquisition campaigns on Facebook. We saw strong signs of interest despite just a few clients pulling the trigger. The click-rate was through…

If you’re considering running Google ads for doctors, you’ve probably come across healthtech marketing strategies mentioning them. Many years ago, I was working with a client looking to boost their…

Telemedicine advertising plays a special role for tech startups with a race against time in their quest for growth at all costs, as we can pay to instantly reach more…

I couldn’t believe the data staring back at me.  This patient marketing project suggested that most patients were casual ones, booking appointments once or twice per year because life forces…

Is ’24 hour care near me’ really as good a keyword as it seems? It’s often one of the first healthcare keywords that show up when we do research for…