In my experience, it’s rare that someone comes up with truly impactful hospital marketing ideas during the first brainstorming session. Rather, they usually come from experimenting, failing, and tweaking like…

These days, there is a concern in venture capital funding around using performance marketing ads to drive patients through the patient journey maps. There’s no problem with performance marketing in…

Traditionally, medical conferences, trade shows, and advertising in medical publications have been popular for healthcare lead generation… but nowadays, my inbox sees plenty of emails like this one: I guess…