“Roman doesn’t lend itself to the typical Instagram unboxing experience.” Unlike many other modern direct-to-consumer (D2C) brands, Ro never had a chance of really going viral. Instead, the brand focused on areas where it knew it could win. Word of mouth on social media was out. Word of mouth in locker rooms and personal conversations between guy friends was in. That's what … [Read more...] about More patients: Discover 15 unicorn startups’ favorite marketing channels
6 healthtech consultants you could work with
Most of us dream of healthtech consultants that are truly plug and play, take a look at the business and almost as if waving a magic wand, they orchestrate hockey stick growth like it was out of a clear blue sky. Kinda like the Top Gun academy in the movies: the best of the best. The uncommon men among uncommon men. Goose and Tom Cruise. The reality, however, is often … [Read more...] about 6 healthtech consultants you could work with
2 Creative ways to increase patient satisfaction if you’re stuck
The hippo was at the watering hole with the other hippos debating whether to open this article with a joke on creative ways to increase patient satisfaction by partnering with nightclubs or a joke about the Benny Benassi song “Satisfaction”. But since this hippo is new on the block, we’ll keep it sober this time around. The other day I was getting my travel vaccines renewed … [Read more...] about 2 Creative ways to increase patient satisfaction if you’re stuck
Patient loyalty: the invisible business booster or killer?
I began my career in business as far away from patient loyalty as possible. I worked with burn and churn marketing campaigns before I knew what it was. I was learning everything about customer acquisition and nothing about retention and loyalty but as I developed my skillset I discovered how powerful it is and how much more revenue there often is in repeat business over the … [Read more...] about Patient loyalty: the invisible business booster or killer?
Digital marketing for doctors: 4 insights from acquiring 1000s of patients
As I was researching ideas about digital marketing for doctors, I noticed other articles focusing on things like 77 different digital channels you could pursue. If long lists of things you need to do don't leave you feeling overwhelmed, I don’t know what does. It’s one of those things that make us feel like we are learning but also pushes us towards indecision with too many … [Read more...] about Digital marketing for doctors: 4 insights from acquiring 1000s of patients