Healthtech growth

I began my career in business as far away from patient loyalty as possible. I worked with burn and churn marketing campaigns before I knew what it was. I was…

Running digital marketing campaigns for specialty clinics is one of my favorite types of businesses to promote because they tend to solve unique problems that are important in their patients’…

“Optometry marketing is tricky”, she said. “The digital channels are a hit and miss for us. Sometimes they work, sometimes not — it isn’t predictable and we are burning money…

In Google Analytics for healthcare, although data privacy is a good thing, one of the dumbest things we’ve collectively decided is that everyone has to accept the cookie tracking notice…

As I was researching marketing ideas for clinics and going through the activities of funded tech startup clinics, everything pointed towards search traffic or traditional outdoor branding. We all love…