The hippo

I sunk into my chair mid-morning, coffee in hand. I knew what awaited me. The infamous spreadsheet, gloriously named “secret_sheet4000”, as if this was some top secret mission.  It wasn’t…

“Roman doesn’t lend itself to the typical Instagram unboxing experience.” Unlike many other modern direct-to-consumer (D2C) brands, Ro never had a chance of really going viral. Instead, the brand focused…