The patient persona: real-world mind reading? (incl. example)
The hippo
The first thing we have to do is make sure we are on the same page about what a patient persona is. Patient personas are ways of describing who patients…
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Healthtech growth
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5 healthcare SEO consultants to work with (and what to ask yourself first)
When it comes to a healthcare SEO consultant, there are two types. One that executes our projects well and one that tells us which projects we’ll benefit the most from.…
Healthcare startups: the big list of 250+ VC-backed healthcare startups
We are lucky to live in an age where healthcare startups are seriously working to change the world and how we behave with care. If we look at patient side…
The best medical podcast for business growth
Hey [name redacted], today we’ll look at the best medical podcast out there. Picking the best medical podcast is obviously a subjective point of view and depends on what you’d…
Hospital marketing ideas: 4 quick wins for fast results
In my experience, it’s rare that someone comes up with truly impactful hospital marketing ideas during the first brainstorming session. Rather, they usually come from experimenting, failing, and tweaking like…