If you’re considering running Google ads for doctors, you’ve probably come across healthtech marketing strategies mentioning them. Many years ago, I was working with a client looking to boost their…

I couldn’t believe the data staring back at me.  This patient marketing project suggested that most patients were casual ones, booking appointments once or twice per year because life forces…

Is ’24 hour care near me’ really as good a keyword as it seems? It’s often one of the first healthcare keywords that show up when we do research for…