I was recently tasked with recommending new pharmacy marketing ideas based on my analysis of an online pharmacy’s marketing channels. It got the gray hairs spinning and reminded me of…

With all the Theranos drama in recent years, it’s not hard to see why investors, business builders, and even my mom, are skeptical about healthcare and pharmacy startups these days.…

I recently had an odd experience with customer service in healthcare. As a part of working abroad, it’s sometimes necessary to do a health checkup as asked by the company…

Allow me to ask you a question about content marketing in healthcare. What’s the difference between lame talent agencies in Hollywood and the healthcare industry?  In both industries, people are…