Healthtech digital marketing from the trenches
I tend to spend more time talking about patient acquisition than most other problems around growth and marketing for a medical practice. It’s usually the first problem a new startup…
When it comes to a healthcare SEO consultant, there are two types. One that executes our projects well and one that tells us which projects we’ll benefit the most from.…
The first thing we have to do is make sure we are on the same page about what a patient persona is. Patient personas are ways of describing who patients…
Once I was working on a digital healthcare marketing project and testing out Quora ads, the new cool kid on the block in advertising land. Only to discover that their…
I’ve always been somewhat obsessed with my teeth since my mom told me about a scary mouth disease when I was a child. As a result, I’ve been lucky with…
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