Patient loyalty: the invisible business booster or killer?
Aske
I began my career in business as far away from patient loyalty as possible. I worked with burn and churn marketing campaigns before I knew what it was. I was…
Digital marketing for doctors: 4 insights from acquiring 1000s of patients
As I was researching ideas about digital marketing for doctors, I noticed other articles focusing on things like 77 different digital channels you could pursue. If long lists of things…
Facebook ads for dentists and startups: The framework for rapid results
Facebook ads as a channel has become a popular tool to acquire new customers in recent years, and Facebook ads for dentists are no exception. They offer a fun tool…
More patients: Discover 15 unicorn startups’ favorite marketing channels
“Roman doesn’t lend itself to the typical Instagram unboxing experience.” Unlike many other modern direct-to-consumer (D2C) brands, Ro never had a chance of really going viral. Instead, the brand focused…
Healthcare marketing case study: 27x more patient bookings
I sunk into my chair mid-morning, coffee in hand. I knew what awaited me. The infamous spreadsheet, gloriously named “secret_sheet4000”, as if this was some top secret mission. It wasn’t…