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In Google Analytics for healthcare, although data privacy is a good thing, one of the dumbest things we’ve collectively decided is that everyone has to accept the cookie tracking notice…

As I was researching marketing ideas for clinics and going through the activities of funded tech startup clinics, everything pointed towards search traffic or traditional outdoor branding. We all love…

As I was researching the best tech jobs in healthcare, I noticed some people are drawn more to some industries than others. Even though tech startups haven’t disrupted the healthcare…

I was recently tasked with recommending new pharmacy marketing ideas based on my analysis of an online pharmacy’s marketing channels. It got the gray hairs spinning and reminded me of…

With all the Theranos drama in recent years, it’s not hard to see why investors, business builders, and even my mom, are skeptical about healthcare and pharmacy startups these days.…