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These days, there is a concern in venture capital funding around using performance marketing ads to drive patients through the patient journey maps. There’s no problem with performance marketing in…

Traditionally, medical conferences, trade shows, and advertising in medical publications have been popular for healthcare lead generation… but nowadays, my inbox sees plenty of emails like this one: I guess…

To my surprise, when I searched for MD marketing I found a list of random marketing businesses that weren’t related to the medical industry so I took the liberty of…