Healthtech growth

Most of us dream of healthtech consultants that are truly plug and play, take a look at the business and almost as if waving a magic wand, they orchestrate hockey…

In Google Analytics for healthcare, although data privacy is a good thing, one of the dumbest things we’ve collectively decided is that everyone has to accept the cookie tracking notice…

“Optometry marketing is tricky”, she said. “The digital channels are a hit and miss for us. Sometimes they work, sometimes not — it isn’t predictable and we are burning money…

Running digital marketing campaigns for specialty clinics is one of my favorite types of businesses to promote because they tend to solve unique problems that are important in their patients’…

I was recently tasked with recommending new pharmacy marketing ideas based on my analysis of an online pharmacy’s marketing channels. It got the gray hairs spinning and reminded me of…